Social Media has become a battle ground for political parties and politicians across the world. The news coverage below shares details of how things work behind the scenes on those viral political videos that you share. Political marketing is a much more complex operation than brand marketing.
Digital campaigns have been the backbone of US elections since the time Obama came into power, and in India it has been crucial in getting Narendra Modi into power. Parties such as Congress in India failed terribly due to lack of focus on digital channels.
Check out how digital political campaigns work in the video below!